Post developed by Katherine Pearson and Stuart Soroka
ICYMI (In Case You Missed It), the following work was presented at the 2019 Annual Meeting of the American Political Science Association (APSA). The presentation, titled “Media (In)accuracy on Public Policy, 1980-2018” was a part of the session “Truth and/or Consequences” on Sunday, September 1, 2019.
Citizens can be well-informed about public policy only if the media accurately present information on the issues. Today’s media environment is faced with valid concerns about misinformation and biased reporting, but inaccurate reporting is nothing new. In their latest paper, Stuart Soroka and Christopher Wlezien analyze historical data on media coverage of defense spending to measure the accuracy of the reporting when compared to actual spending.
In order to measure reporting on defense spending, Soroka and Wlezien compiled text of media reports between 1980 and 2018 from three corpuses: newspapers, television transcripts, and public affairs-focused Facebook posts. Using the Lexis-Nexis Web Services Kit, they developed a database of sentences focused on defense spending from the 17 newspapers with the highest circulation in the United States. Similar data were compiled with transcripts from the three major television broadcasters (ABC, CBS, NBC) and cable news networks (CNN, MSNBC, and Fox). Although more difficult to gather, data from the 500 top public affairs-oriented public pages on Facebook were compiled from the years 2010 through 2017.
Soroka and Wlezien estimated the policy signal conveyed by the media sources by measuring the extent to which the text suggests that defense spending has increased, decreased, or stayed the same. Comparing this directly to actual defense spending over the same time period reveals the accuracy of year-to-year changes in the media coverage. For example, if media coverage were perfectly accurate, the signal would be exactly the same as actual changes in spending.
As the figure below shows, the signal is not perfect. While there are some years when the media coverage tracks very closely to actual spending, there are other years when there is a large gap between the signal that news reports send and the defense budget. The gap may not entirely represent misinformation, however. In some of these cases, the media may be reporting on anticipated future changes in spending.
For most years, the gap representing misinformation is fairly small. Soroka and Wlezien note that this “serves as a warning against taking too seriously arguments focused entirely on the failure of mass media.” This analysis shows evidence that media coverage can inform citizens about policy change.
The authors conclude that there are both optimistic and pessimistic interpretations of the results of this study. On one hand, for all of the contemporary concerns about fake news, it is still possible to get an accurate sense of changes in defense spending from the media, which is good news for democratic citizenship. However, they observed a wide variation in accuracy among individual news outlets, which is a cause for concern. Since long before the rise of social media, citizens have been at risk of consuming misinformation based on the sources they select.